These webinars from Amanda Conn Starner of Coalition for a Drug Free Cincinnati work to provide support for SPF SIG communities in managing media and their media message. The framework is modeled in the SPF Model.

Webinar 1: Overview of Media Strategies

• Overview of Media Strategies PowerPoint

Webinar 2 : Building Capacity: Media Partnerships"

• Overview of Building Capacity: Media Partnerships PowerPoint

Webinar 3: Planning and Developing a Media Campaign

• Overview of Planning & Developing A Media Campaign PowerPoint

Webinar 4: Implementing your Budget and Message

• Overview of Implementing Your Budget & Messages PowerPoint

Webinar 5: Evaluating and Reviewing Your Media Campaign

• Overview of Evaluating & Reviewing Your Media Campaigns PowerPoint

 The Overview of the Millennial Generation Part 1, session will provide:

• Definitions of the Millennial Generation
• A look at the origins of the generation
• Who they are in today's society
• What society might expect from this generation
• Some general implications for working strategically with Millennialism

Attachment:

• Overview of Millennial Generation Webinar

The purpose of the webinar educational sessions is to gain knowledge that can be used to reach the 18 to 25 year old population. This population is the target of the Ohio Strategic Prevention Framework for community involvement in prevention of alcohol, tobacco and other drug use.

The Developing Marketing Strategies for the Millennial Generation part 2, educational session will explore:

• Ways in which the Millennials might be open to marketing.
• What appeals to them and why.
• How do we engage them in meaningful dialogue and networks based on the factors that influence them?

Attachments:

• eveloping Marketing Strategies for the Millennial Generation
• Developing Marketing Strategies for the Millennial Generation 2

This webinar will build on information from session 1 and 2 and will provide: Rationales for including Millennials in community coalitions based on SPF principles for prevention and risk protection.

• Suggested strategies for attracting and engaging Millennials in community coalitions.
• Ideas for identifying Millennials who can supply the creative and realistic energy needed to address issues of substance abuse.

Attachments:

• Building Coalitions with the Millennial Generation 3

This webinar will focus on young adults who are not a part of the college population through:

• Exploration of the culture of this group
• Looking at the demographics of employment
• Identifying awareness opportunities
• Engagement strategies about how to meet their needs

Attachment:

• Strategizing to Reach the Non-Millennial Generation

We will focus on opportunities for networking with employers of Millennials through:

• Identifying where Millennials are predominately employed
• Identifying employment related organizations
• Exploring potential strategies for engaging Millennials through job related organizations

Attachments:

• Strategies to Develop Networks with Millennial Employers.pdf