Public Awareness Campaigns
ABCs of Mental Health - Adults
Campaign web page: ABCs of Mental Health
Contact: Bobbie Boyer
Creative assets: social media graphics, sample news release, sample op ed
Purpose: Created to help educators acknowledge your feelings and learn potential signs and symptoms of mental health issues or suicide and encourage them to seek help if needed.
Be Present – Teens and Young Adults
Campaign web page: https://bepresentohio.org/
Contact: Valerie Leach
Creative assets: postcards, fliers, educational resources
Purpose: A peer-to-peer program that helps middle/high school students know when someone is struggling with mental health issues, learn how to talk with them and how to get help for themselves or others.
Buzzkill - Parents
Campaign web page: https://preventionactionalliance.org/about/programs/buzzkill/
Contact: Prevention Action Alliance at https://preventionactionalliance.org/contact/
Creative assets: posters, stickers, yard signs
Purpose: Created as a public health media campaign to prevent underage drinking and to remind parents that it isn’t safe for them to provide alcohol to their underage children.
Campaign to Reduce Stigma of Addiction
Campaign web page: https://www.interactforhealth.org/campaign-to-reduce-stigma-of-addiction/
Contact: lmyers@interactforhealth.org
Creative assets: Newspaper inserts, billboards, radio scripts, display ads, social media ads, digital ads, TV ad
Purpose: Created to reduce stigma in Greater Cincinnati and beyond
Change the Game - Teens
Campaign web page: https://www.changethegameohio.org/
Contact: Scott Anderson
Creative assets: billboards, posters, quiz cards, social media ads, tv ads, print ads
Purpose: Created to help parents, caring adults and educators work with youth who may be gambling, either through traditional gambling bets or within online gaming.
Crisis Text Line – Youth, Teens, Adults
Campaign web page: Crisis Text Line
Contact: Alaina Deighan
Creative assets: pocket cards, posters, window clings, pop sockets, phone wallets
Purpose: Created to help those in crisis connect free and anonymously with a crisis counselor by texting keyword 4hope to 741 741.
Denial Ohio - Parents
Campaign web page: https://dontliveindenial.org/
Contact: https://dontliveindenial.org/contact/
Creative assets: billboards, tv spot
Purpose: Created to educate parents about the importance of talking to their kids about opioid abuse.
Get Set Before You Bet - Adults
Campaign web page: https://www.beforeyoubet.org/
Contact: Scott Anderson
Creative assets: postcards, quiz cards, social media, tv/radio ads, billboards, print ads
Purpose: Created to help those with a gambling problem and friends, family members help themselves or a loved one who may have a gambling addiction
Hey! I’m Here. – Teens, Young Adults
Campaign web page: https://heyimhere.org/
Contact: imhere@heyimhere.org
Creative assets: website, blog
Purpose: Created to offer youth a safe digital space to talk about mental wellness and find resources to get help if needed.
Man Therapy – Adult Men
Campaign web page: https://www.mantherapy.org
Contact: Man Therapy at https://mantherapy.org/licensees
Creative assets: website
Purpose: Created to help men understand that mental health is as important as physical health and it’s ok to ask for help if you need it.
Ohio CareLine - Adults
Campaign web page: Ohio Careline
Contact: Bobbie Boyer
Creative assets: social media graphics
Purpose: Created to help connect those in need of emotional support with a behavioral health professional through a toll-free helpline.
OH Against OD – Young Adults, Adults
Campaign web page: TBD
Contact: TBD
Creative assets: social media graphics
Purpose: Created to help connect those in need of emotional support with a behavioral health professional through a toll-free helpline. Harm reduction, carry naloxone, fentanyl awareness.
Ohio Department of Insurance - Adults
Campaign web page: https://insurance.ohio.gov/wps/portal/gov/odi/about-us/divisions/consumer-services/health/mental-health-substance-use-disorder-benefits-toolkit-2
Contact: Ohio Department of Insurance at https://insurance.ohio.gov/wps/portal/gov/odi/about-us/contact-us
Creative assets: online toolkit
Purpose: Created to help consumers understand health insurance coverage for mental health and substance abuse disorders.
Parents Who Host Lose the Most - Parents
Campaign web page: https://preventionactionalliance.org/about/programs/parents-who-host-lose-the-most/
Contact: Prevention Action Alliance at https://preventionactionalliance.org/contact/
Creative assets: posters, stickers, yard signs
Purpose: Created as a public health media campaign to prevent underage drinking and to remind parents that it isn’t safe for them to provide alcohol to their underage children.
Partnership to End Addiction - Families
Campaign web page: https://drugfree.org/
Contact: https://drugfree.org/contact-us/
Creative assets: website, PSA partnerships available
Purpose: Created as a public health approach partnering with families, professionals and other organizations to end addiction.
Seize the Awkward – Teens, Young Adults
Campaign web page: https://seizetheawkward.org/
Contact: https://www.adcouncil.org/contactus
Creative assets: website
Purpose: Created to offer tips about how to start a conversation about mental health and wellness.
Start Talking! – Youth, Teens, Parents
Campaign web page: https://starttalking.ohio.gov/
Contact: Sarah Moore
Creative assets: postcards, tip cards, posters, social media
Purpose: Created to help parents and other trusted adults talk to their kids about not using drugs.
Stop the Stigma
Campaign web page: https://www.stopstigma.org/
Contact: Addiction Policy Forum at https://www.addictionpolicy.org
Creative assets: Website, videos
Purpose: Created to combat the stigma of addiction through education
Strive for 5
Campaign web page : Strive for 5
Contact: Lindsay Deering
Creative assets: social media
Purpose: Created to encourage Ohioans to reach out to 5 people each day to check in with them.
Take Charge Ohio – Young Adults, Adults
Campaign web page: https://takechargeohio.ohio.gov/
Contact: https://takechargeohio.org/Contact
Creative assets: billboards, radio ads, tv ads, bus ads
Purpose: Created to help empower safe pain management and medication use by educating patients and providing resources for health care providers. Also serves a resource to help Ohioans find treatment for an addiction.
Talk. They Hear You. - Parents
Campaign web page: https://www.samhsa.gov/underage-drinking/mobile-application
Contact: SAMHSA at https://www.samhsa.gov/underage-drinking/mobile-application
Creative assets: social media, app
Purpose: Created to help parents talk to their kids about the dangers of alcohol.
Tell Me – Parents of Young Children
Campaign web page: Tell Me
Contact: Valerie Alloy
Creative assets: posters, tip card
Purpose: Created to help parents instill resiliency in their kids by sharing positive messages with them in an age-appropriate manner.
Thrive Outside
Campaign Webpage: Thrive Outside
Contact: Lindsay Deering
Creative Assets: CareLine posters, DETOUR app poster
Purpose: Created as a partnership with the Ohio Department of Natural Resources to inform people about the mental health benefits of getting outdoors.
Expert review and approval is required for a campaign to be added to the directory. Contact the webmaster if you think your campaign should be considered.