Public Awareness Campaign Inventory

This a list of campaigns aimed at raising awareness in the general public on a variety of behavioral health issues and to help individuals support their own mental wellness and mental wellness of loved ones. This list includes campaigns that have been sponsored by OhioMHAS as well as campaigns developed and sponsored by third parties and non-government entities. Campaigns not sponsored by the department have undergone review for quality and clinical efficacy by OhioMHAS program and clinical staff. Many of these listings offer creative assets in a variety of formats, including digital, video and printable resources – to help you promote messaging in the way that works best for you. In addition, read these best practices for social media to assist in your campaigns

ABCs of Mental Health - Adults

Campaign web page: mha.ohio.gov/ABC
Contact: Bobbie Boyer
Creative assets: social media graphics, sample news release, sample op ed
Purpose: Created to help educators acknowledge your feelings and learn potential signs and symptoms of mental health issues or suicide and encourage them to seek help if needed.

Be Present – Teens and Young Adults

Campaign web page: https://bepresentohio.org/
Contact: Valerie Leach
Creative assets: postcards, fliers, educational resources
Purpose: A peer-to-peer program that helps middle/high school students know when someone is struggling with mental health issues, learn how to talk with them and how to get help for themselves or others.

Buzzkill - Parents

Campaign web page: https://preventionactionalliance.org/about/programs/buzzkill/
Contact: Prevention Action Alliance at https://preventionactionalliance.org/contact/
Creative assets: posters, stickers, yard signs
Purpose: Created as a public health media campaign to prevent underage drinking and to remind parents that it isn’t safe for them to provide alcohol to their underage children.

Campaign to Reduce Stigma of Addiction

Campaign web page: https://www.interactforhealth.org/campaign-to-reduce-stigma-of-addiction/
Contact: lmyers@interactforhealth.org
Creative assets: Newspaper inserts, billboards, radio scripts, display ads, social media ads, digital ads, TV ad
Purpose: Created to reduce stigma in Greater Cincinnati and beyond

Change the Game - Teens

Campaign web page: https://www.changethegameohio.org/
Contact: Scott Anderson
Creative assets: billboards, posters, quiz cards, social media ads, tv ads, print ads
Purpose: Created to help parents, caring adults and educators work with youth who may be gambling, either through traditional gambling bets or within online gaming.

Crisis Text Line – Youth, Teens, Adults

Campaign web page: https://mha.ohio.gov/Families-Children-and-Adults/Get-Help/Crisis-Text-Line
Contact: Holly Jones
Creative assets: pocket cards, posters, window clings, pop sockets, phone wallets 
Purpose: Created to help those in crisis connect free and anonymously with a crisis counselor by texting keyword 4hope to 741 741.

Denial Ohio - Parents

Campaign web page: https://dontliveindenial.org/
Contact: https://dontliveindenial.org/contact/
Creative assets: billboards, tv spot
Purpose: Created to educate parents about the importance of talking to their kids about opioid abuse.

Get Set Before You Bet - Adults

Campaign web page: https://www.beforeyoubet.org/
Contact: Scott Anderson
Creative assets: postcards, quiz cards, social media, tv/radio ads, billboards, print ads
Purpose: Created to help those with a gambling problem and friends, family members help themselves or a loved one who may have a gambling addiction

Hey! I’m Here. – Teens, Young Adults

Campaign web page: https://heyimhere.org/
Contact: imhere@heyimhere.org
Creative assets: website, blog
Purpose: Created to offer youth a safe digital space to talk about mental wellness and find resources to get help if needed.

Man Therapy – Adult Men

Campaign web page: https://www.mantherapy.org
Contact: Man Therapy at https://mantherapy.org/licensees
Creative assets: website
Purpose: Created to help men understand that mental health is as important as physical health and it’s ok to ask for help if you need it.

Ohio CareLine - Adults

Campaign web page: mha.ohio.gov/CareLine
Contact: Bobbie Boyer
Creative assets: social media graphics
Purpose: Created to help connect those in need of emotional support with a behavioral health professional through a toll-free helpline.

OH Against OD – Young Adults, Adults

Campaign web page: TBD
Contact: TBD
Creative assets: social media graphics
Purpose: Created to help connect those in need of emotional support with a behavioral health professional through a toll-free helpline. Harm reduction, carry naloxone, fentanyl awareness.

Ohio Department of Insurance - Adults

Campaign web page: https://insurance.ohio.gov/wps/portal/gov/odi/about-us/divisions/consumer-services/health/mental-health-substance-use-disorder-benefits-toolkit-2
Contact: Ohio Department of Insurance at https://insurance.ohio.gov/wps/portal/gov/odi/about-us/contact-us
Creative assets: online toolkit
Purpose: Created to help consumers understand health insurance coverage for mental health and substance abuse disorders.

Parents Who Host Lose the Most - Parents

Campaign web page: https://preventionactionalliance.org/about/programs/parents-who-host-lose-the-most/
Contact: Prevention Action Alliance at https://preventionactionalliance.org/contact/
Creative assets: posters, stickers, yard signs
Purpose: Created as a public health media campaign to prevent underage drinking and to remind parents that it isn’t safe for them to provide alcohol to their underage children.

Partnership to End Addiction - Familes

Campaign web page: https://drugfree.org/
Contact: https://drugfree.org/contact-us/
Creative assets: website, PSA partnerships available
Purpose: Created as a public health approach partnering with families, professionals and other organizations to end addiction.

Seize the Awkward – Teens, Young Adults

Campaign web page: https://seizetheawkward.org/
Contact: https://www.adcouncil.org/contactus
Creative assets: website
Purpose: Created to offer tips about how to start a conversation about mental health and wellness.

Start Talking! – Youth, Teens, Parents

Campaign web page: https://starttalking.ohio.gov/
Contact: Sarah Moore
Creative assets: postcards, tip cards, posters, social media 
Purpose: Created to help parents and other trusted adults talk to their kids about not using drugs.

Stop the Stigma

Campaign web page: https://www.stopstigma.org/
Contact: Addiction Policy Forum at https://www.addictionpolicy.org 
Creative assets: Website, videos
Purpose: Created to combat the stigma of addiction through education

Strive for 5

Campaign web page: http://mha.ohio.gov/OHstrive5
Contact: Lindsay Deering (Lindsay.deering@mha.ohio.gov)
Creative assets: social media 
Purpose: Created to encourage Ohioans to reach out to 5 people each day to check in with them.

Take Charge Ohio – Young Adults, Adults

Campaign web page: https://takechargeohio.ohio.gov/
Contact: https://takechargeohio.org/Contact 
Creative assets: billboards, radio ads, tv ads, bus ads
Purpose: Created to help empower safe pain management and medication use by educating patients and providing resources for health care providers. Also serves a resource to help Ohioans find treatment for an addiction.

Talk. They Hear You. - Parents

Campaign web page: https://www.samhsa.gov/underage-drinking/mobile-application
Contact: SAMHSA at https://www.samhsa.gov/underage-drinking/mobile-application
Creative assets: social media, app 
Purpose: Created to help parents talk to their kids about the dangers of alcohol.

Tell Me – Parents of Young Children

Campaign web page: https://mha.ohio.gov/Families-Children-and-Adults/For-Children/Tell-Me
Contact: Valerie Alloy
Creative assets: posters, tip card
Purpose: Created to help parents instill resiliency in their kids by sharing positive messages with them in an age-appropriate manner.
 

Thrive Outside

Campaign Webpage: https://mha.ohio.gov/Schools-and-Communities/Awareness-Programs/Thrive-Outside

Contact: Lindsay Deering

Creative Assets: CareLine posters, DETOUR app poster

Purpose: Created as a partnership with the Ohio Department of Natural Resources to inform people about the mental health benefits of getting outdoors.

Expert review and approval is required for a campaign to be added to the directory. Contact the webmaster if you think your campaign should be considered.