The focus of this session is on messaging, how to create a message prior to an interview and how to stay on that message during the interview. The session also provides a brief overview of the current media landscape and provides basic tips for interviews.
1) Identify tools for developing messages for the media and learn how to conduct successful interviews.
2) Become more comfortable with engaging media outlets.
3) Learn how to take control and steer medica encounters to ensure your message is being appropriately conveyed.